Privacy Policy


This policy applies to the sites (whether websites or mobile applications), and social media accounts of Novoheart Holdings Limited and its affiliates (“Novoheart”) and describes how Novoheart collects, uses and discloses personal information of users of its sites, and other individuals (“you”) in operating its business.

Personal Information

Personal information is any information about an identifiable individual or that permits and individual to be identified, but does not, in most circumstances, include business contact information.


Novoheart is committed to protecting personal information and is accountable for its collection, use and disclosure of personal information in accordance with applicable privacy legislation.


Novoheart collects, uses and discloses your personal information with your consent (which may be express or implied) or as required or permitted by law.  By providing Novoheart with your personal information whether through Novoheart’s sites or otherwise, you consent to Novoheart’s collection, use and disclosure of that personal information in accordance with this policy.  
Subject to legal and contractual requirements, and upon reasonable notice, you may withdraw your consent to Novoheart’s further collection, use and disclosure of your personal information by contacting Novoheart at the address provided below.  If you refuse or withdraw consent, Novoheart may be unable to provide you with certain products, services or information.

Nature of Collection

Novoheart collects personal information, wherever appropriate, directly from you or from interactions with you, but may where necessary collect personal information from other sources.  The personal information Novoheart collects may include your name, address, email address and other information relevant to Novoheart providing products and services to you.  Novoheart limits its collection of your personal information to the information that is necessary to fulfill the purposes Novoheart identifies to you or as otherwise required or permitted by law.

Our Purposes for Collection, Use and Disclosure
Novoheart collects, uses and discloses your personal information so it can:

If Novoheart needs your personal information for any other purpose, Novoheart will identify that purpose and obtain your consent. 

Sharing of Personal Information

From time to time, Novoheart may disclose your personal information to service providers retained by it to perform services on its behalf or any third party or parties, where you consent to the disclosure or where disclosure is required or permitted by law.  Novoheart does not sell personal information.

Storing of Personal Information

Your personal information is stored either at Novoheart’s premises or the premises of its service providers.  Novoheart only retains your personal information as long as it is required for the reasons it was collected or to comply with legal requirements.

Our Sites

Like other sites, Novoheart uses various technologies to collect information and track your activity when you visit Novoheart’s sites.  In particular, Novoheart may use cookies (small files sent to your browser to store information) or pixel tags (invisible images placed on certain pages of its sites) to collect [non-]personal information about your use of its sites.  Cookies and pixel tags allow us to track your activities across its various sites.  Novoheart does no correlate this information with any personal information Novoheart possess.

Other Sites and Social Media

Novoheart’s sites have links to other sites or services not provided by us, including social media sites that Novoheart may use along with you.  These sites or services may have different privacy practices and policies than Novoheart and Novoheart recommends that you review their privacy policies to determine if they are acceptable to you.  While Novoheart is not responsible for those privacy policies and practices, Novoheart is responsible for any personal information it collects, uses or discloses on those sites or services under this policy.


Novoheart protects your personal information in Novoheart’s custody and control from loss, misuse, unauthorized access and alteration by using reasonable physical, organizational and technological security measures.

Access, Correction, Inquiries and Complaints

If you wish to access or correct your personal information in Novoheart’s custody or control or ask a question or make a complaint about Novoheart’s personal information practices under this policy, please contact:

Legal Department
Novoheart Holdings Limited
Unit 811-813, 8/F., 15 Science Park West Avenue,
Hong Kong Science Park, Shatin, New Territories,
Hong Kong


Novoheart reserves the right to change this policy at any time, and Novoheart will take reasonable steps to advise affected individuals of any changes, including by posting or otherwise giving you notice of the amended policy. You should review this policy regularly to ensure that you are aware of any changes made.

This policy was last modified on December 12, 2017


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